Lesson 1: You may not know what you are missing out on until you get something new.
My wife bought me a pair of waterproof boots and gave them to me 2 Christmases ago. Admittedly, I was not the most gracious gift recipient. I uttered the customary thank you but at that moment I had no idea what I was going to use these boots for.
As it turns out these boots were a great gift! I often take our dog, Blue, out for a walk over lunch time in some fields behind our house. Prior to receiving these boots as a gift, when the fields were wet and muddy, I would end up walking Blue on the street in our neighborhood. Blue much preferred our jaunts in the fields and the waterproof boots enabled me to trudge through the mud without ruining my sneakers which is what was happening before if I ventured into the wet fields with them on.
My problem was that I was so into the groove of walking in the neighborhood when it was wet out that I really couldn’t conceive of another way. I thought that Blue and I would just have to grin and bear it when it was wet out and walk in the neighborhood. Receiving and then using these waterproof boots was kind of eye opening for me. I didn’t know what I was missing out on until I received the boots.
We find that the same thing can be true with our clients. They may just be doing things the way they have always been done and have a hard time believing that there is a better way. The way they have done things has worked so far so why bother to change when you can stay the same! While the old adage “If it ain’t broke, don’t fix it” may be applicable, how about changing so you can operate on a different plane.
Next week I’ll post Lesson 2.