What is Seasonal Demand? During the holidays, when we’re continuously flooded with the next themed decor, or Starbucks Coffee drink, or seasonal dinner dish, I’m constantly reminded that these goods are purposefully designed to be consumed at a particular time of year. To get these goods to consumers, including myself, supply chain professionals have worked …
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Tag Archives: retail demand planning challenges
Retail demand planning is a key aspect of supply chain optimization. Understanding and predicting how much stock to have on-hand to appease consumer demand at any given time helps dictate the retailer’s manufacturing and shipping needs. Not surprisingly, consumer demand can change rapidly based on environmental, economic and geo-political influences. A couple years ago, I …
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